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50% Of People Surveyed Plan For SEO In 2008
By Sally Falkow
Expert Author
Article Date: 2008-01-03
Two thirds focus on basics and almost half plan to do SEO....
A survey of 1700 MENG (Marketing Executives Networking Group) members conducted by Anderson Analytics, shows key areas for 2008 are:
* Marketing basics (60% "Very Important") which include specific concepts such as customer satisfaction, customer retention, segmentation, brand loyalty and ROI were of greatest interest.
* Search Engine Optimization (42%) had relatively wide appeal, and cut across marketers in all fields.
* "Green Marketing" (32%) was another important emerging concept and it was identified as the trendiest marketing buzzword.
See Also
* Marketing Execs Say Basics Are Most Important in 2008
This is the first of a series of studies by MENG which will make a major contribution to the growing effectiveness of marketing.
Comments
About the Author:
Sally is the author of Website Content Strategy blog: Information about the shifts in media consumption and the use of
technology in marketing and PR so business can stay in touch with
their rapidly moving audiences.
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