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Jarboe Optimizes SES New York Schedule
By David A. Utter
Staff Writer
Article Date: 2006-02-21
Greg Jarboe, known for his SEO work and SES talks, has some advice for the first-time Search Engine Strategies attendee.
With 70 sessions in play, no individual can attend more than seventeen of them, Jarboe wrote in his article about the SES New York conference, which begins next week.
His piece suggests an approach one of his clients, who is not a beginner with SEO, should take when scheduling sessions to attend at the conference. "Who knows, optimization of Search Engine Strategies schedules could become a new service that we offer in the future," Jarboe wrote.
Jarboe's client will start SES New York with IAC Chairman Barry Diller's keynote address on Monday morning, and will keep the client's conference days full all the way through the last sessions scheduled for Thursday.
Jarboe also noted that the schedule he recommended for the client will also be his schedule. The main difference will be his work as a speaker at two of the sessions in that schedule. Danny Sullivan recommends Jarboe's two sessions, and also alternates to each one of those.
Sullivan's two recommendations, Contextual Ads on Monday and Pundits on Search on Tuesday (featuring Matt Cutts, Jeremy Zawodny, and Robert Scoble), could be better offerings for the first-time SES attendee than Jarboe's sessions in those slots, due to their more general nature.
It's a tough choice for attendees, but the real choice should be first to attend. A lot of experts in the search field will provide a great deal of expertise in their sessions. Jarboe noted a team can cover a lot more of the conference than a single person can, so perhaps when budgeting for the trip, a business may wish to plan for two people to attend instead of just one.
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About the Author:
David Utter is a staff writer for WebProNews covering technology and business.
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