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MSN AdCenter Reaches Efficient Frontier
By David A. Utter
Staff Writer
Article Date: 2006-02-08
The forthcoming advertising network from Microsoft will be supported in Efficient Frontier's search engine marketing products.
Efficient Frontier provides a variety of services in search marketing, which permits those marketers to get better results from their advertising spend.
Its solutions can help with keyword analysis, bidding, and a variety of testing scenarios for search advertising solutions from big names like Google and Yahoo, along with many other ad providers.
Now, MSN will join that mix of ad networks with its adCenter product. Efficient Frontier announced that integration in a statement today. The company also noted that some of its enterprise clients are also participating in MSN Search's Featured Sites pilot program.
MSN called the company "a key asset in helping us move forward in the field of search marketing." Both MSN and Efficient Frontier plan to work together and see that new adCenter features operate properly with the API used in Efficient Frontier's products.
Efficient Frontier also has a place in Amazon's business plans. In August 2005, Amazon announced its Amazon Services division would market Efficient Frontier solutions to retailers.
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About the Author:
David Utter is a staff writer for WebProNews covering technology and business.
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