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[2009-04-30] Using SEO Advice From PR Professional To Boost Your Site
Over the next 10 business days I will be posting a series of SEO tips focused mostly on how to employ search engine optimization tactics for online PR benefit. This Top Ten SEO Tactics for PR Professionals series is centered around a presentation I am giving at the PRSA Digital Impact conference. If you're attending that event, you'll get the best of both worlds by reading this series as a compliment to the in person presentation.
[2009-04-16] Reaching New Customers By Combining SEO And Social Media
Despite company marketing budgets on hold or in a state of ambiguity, businesses are scrambling over social media, trying to figure out how to boost sales and keep the customers they have. SEO is an online marketing tactic that's been tried and true for well over 10 years and is still earning its stripes in the marketing mix.
[2009-04-02] Consider Costs Versus ROI When Outsourcing SEO
In this installment we move into the realm of pricing and asking questions related to costs versus return on investment. When outsourcing your SEO to a firm or consultant it becomes a bit more difficult to control costs than it does when you hire-in house.
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