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[2006-03-31] Google Plays Mythbusters With AdSense
Site publishers with questions about how CPC and CPM advertising work will benefit from Google's clarifications on the two ad formats.
[2006-03-31] What We Want and What We Get!
If you have been using computers and the Internet for a while, you have probably figured out what works and what doesn't when it comes to searching for the things you want.
[2006-03-29] Matt Cutts On Bigdaddy, RK, And Emmy
The Google engineer who webmasters have learned to love and fear tackled a slew of questions posted to his blog recently. There are only four or five live Matt Cutts sightings in a given year...
[2006-03-28] SEO versus Marketing: The Fine Art of Copywriting
Forget everything you've ever read, heard or seen about web marketing. Forget the marketing gurus and poo-bahs who tout the need for SEO (search engine optimized) text. The information upon which you've based your on-line marketing strategy is outdated. It is soooo last millennium.
[2006-03-27] Don’t Step on Your SEO
The good advice over at ISEDB from Scott Buresh regarding how ways clients sabotage the search engine optimization performed on their site has motivated me to write a few of my own along with comments on some of Scott's suggestions:
[2006-03-27] Shelf Life of SEO
As we move into the information age of technology, positioning on the internet rollercoaster is just that, "a whirl of a ride."
[2006-03-23] The Changing Facets of the SEO Business
The word "change" has over a dozen definitions, at least according to my electronic source at Princeton University.
[2006-03-21] Google Updates AdWords Keyword Tool
A recent update to the Keyword Tool in AdWords allows advertisers to view additional information about keywords the client may wish to select for a campaign.
[2006-03-17] AdWords Starter Hints At Local Focus
The AdWords team has created a simplified version of the advertising service called AdWords Starter Edition aimed at its newest users who wish to create a single campaign easily; this may be part of Google's focus on the growing local search market.
[2006-03-16] Rogers: Google Should Track Your Eyeballs
ZDNet Google blogger Garett Rogers has suggested an upgrade to Google Analytics, where Google tracks your eye movements by following your mouse around the screen.
[2006-03-14] Changes At Yahoo Publishing Network
Options for adding content from Yahoo as well as contextual advertising for site publishers in its network recently became available to Yahoo Publisher Network users; and they are expanding the beta service to more publishers.
[2006-03-14] The Economist Covers SEO
This week's The Economist magazine includes a feature called Technology Quarterly in which an article titled "Dancing with Google's spiders" describes various aspects (good/bad) of search engine optimization including a few quotes from Matt Cutts of Google. (quotes at Threadwatch)
[2006-03-10] Wordtracker vs Keyword Discovery
There's an interesting thread over at HighRankings Forums on Wordtracker and Keyword Discovery debating the accuracy, pros and cons of each.
[2006-03-09] Free SEO Tools
I've been taking a look around Larry Chase's excellent Web Digest For Marketers.
[2006-03-09] Interview with Jill Whalen of High Rankings
One of the long-standing and popular voices on search engine optimization is without question, Jill Whalen.
[2006-03-08] Measuring Success as an SEO
"How do I know if my SEO campaign has been successful?"
[2006-03-07] Organic SEO
The fabled tales of successfully tricking search engines into high rankings have given way to a new truth, to achieve decent consistent ranking you cannot engage in tricks but on focused optimization done in a professional ethical manner.
[2006-03-02] NeoSEO, Optimization in The Emerging Search Sphere
About ten years ago my brother and I ventured to the Edge of the World. It is located a few hundred kilometers (120mi) northwest of Thunder Bay Ontario.
[2006-03-01] Ranking SEO Firms
Today I received emails from two different SEO firm ranking lists that have ranked my SEO firm, TopRank in the top 5.
[2006-03-01] The Google Sitemaps Trio Of Goodies
Webmasters who use Google Sitemaps to ensure their sites get indexed properly by the search engine now have some new features available to them.
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