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11.13.08 Update On Blackhat SEO Tricks  By Philipp Lenssen Doug Heil of IHelpYou.com will be participating at the upcoming Search Engine Strategies Chicago "Black Hat/White Hat" SEO panel. Doug is currently working as a search engine optimization consultant; before jumping on the internet in 1996, he worked in the lumber business for almost two decades, he says. I emailed Doug some questions on the subject of SEO. What are the latest blackhat tricks in the industry which you think people get away with unpenalized in Google? If a technique is truly blackhat and against Google's guidelines, I don't believe people get away with any of them. Eventually the site will be caught if they are spamming. It's true that the site might get away with blackhat for awhile, but it's not a long term solution if the site is serious about their online business. That being said; the paid links thing can be disguised, but I would rather not go into how. This might be something that comes up in our session at SES Chicago on December 11. I'll be on that panel so things should be interesting. Could you specifically name some things people may still get away with in terms of (non-nofollowed) text link advertising? You want something specific. Okay. We all know that site owners who build SEO tools or any other kind of tool can go directly to a blog owner and ask for a review of their tool. Sometimes money is passed, sometimes not. Sometimes the blog owner who reviews the tool will use nofollow or some kind of disclosure. Sometimes not. How about all of the "guest" bloggers out there? Oh yes; tool owners and others are going to that guest blogger who blogs for authority type sites, and asking them to review their new tool. Yes, sometimes the blogger does indeed review it for free, but sometimes the owner passes some cash to that guest blogger for the review. The blog owner has no idea of this.
These guest bloggers are found at the authority type sites. Sometimes they blog for one or two sites, and sometimes they run around to a bunch of them. Heck; in some cases the guest blogger does not have to do anything as the owner of the tool will write the content for them. Keep an eye out for all those bloggers out there who seem to write something two or three times per week, if not daily. I feel this is a problem and why I think reviews and such will go the way of comments in blogs, and also of comments in forums. How many times do we see a blog article wrote and nofollow is being used? Almost never. Does the blog owner always vouch for what his/her guest blogger is writing? I don't think so. You can substitute the word tool for anything that can be reviewed. Interviewing others can act in the same way. People who are interviewed are approached by tool owners. The blog owner can hold the interview or a guest can hold it as it does not matter. For example; Philipp is interviewing me in his blog. The SES conference could be paying me to place a choice link in here somewhere. Philipp would not have to know about it at all. Do you see? The conference is NOT paying me in any way shape or form for this interview or to drop a link. I just used that as an example of how things might work and do work. Google and other search engines will have to either start ignoring blog article links, or adjust their algos to not allow incoming links to count like they do now. What are some of the blackhat SEO approaches which formerly worked but which Google caught up on recently? Continue reading this article. About the Author: Philipp Lenssen from Germany, author of 55 Ways to Have Fun With Google, shares his views & news on the search industry in the daily Google Blogoscoped. |
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